While trying to drive inquiries for an eBook written on the *incredibly sexy* topic of sales pipeline management, I quickly realized after doing keyword research that it would be near impossible to rank given the competition, plus our current lack domain authority in the space.
I figured the best thing I could do to drive interest would be to stand out. So I wrote a funny piece that perfectly mixed lighthearted jokes with solid sales funnel advice:
While the piece didn’t win us the top rank, it did get more organic social engagement (read: praise and retweets) from brands that do sell/play in the sales pipeline management space than our regular marketing-related social posts receive.
Humour is the most overlooked way to gain credibility, engagement and appreciation from professional audiences.
Oh, and so is using your dating life as a metaphor for the traditional sales funnel. Works. Every. Time.