About Me

My story

Jillian S. Wood - Freelance Writer & Editor in TorontoHey! I’m Jill, and I’ve been passionate about creating online content for a long time.

I started out as a freelance writer in university. Then, I became a web editor for two publications.

That role was fun, but I eventually made the leap to my dream job: a content marketer for a B2B tech brand.

Why do I love B2B content marketing so much?

  1. I like having constraints, hitting business targets and engaging a specific audience. It forces me to be resourceful and inventive.
  2. I have a creative (read: zany) side and an analytical side. Marketing roles offer the best of both worlds.
  3. I’ve done consumer writing in the past, but I really love writing content that helps professionals succeed.

My content philosophy is simple:

  1. There’s always a way to reach company goals and deliver on your audiences’ needs.
  2. There must always be a balance between quality and quantity. (Just like The Force.)
  3. Content should NEVER be boring.

My skills

I’ve been writing articles for online publications for 7+ years. I’ve worked full time as an online content creator and editor for 6+ years.

Writing words isn’t all I do. Aside from drafting blogs, email copy and eBooks, I’ve also:

  • Managed content calendars, newsletters and social media channels
  • Optimized content and devised new strategies to improve performance
  • Created sponsored content packages to generate revenue
  • Executed SEO projects
  • Managed a website redesign and migration
  • Designed graphics
  • Scripted and conceptualized videos

My contact info

Let’s connect if you have content projects you’d like help with, or if you just want to shoot the breeze about content.

Twitter | @jillswood

Linkedin | http://www.linkedin.com/in/jillianwood

EmailĀ | jillswood@gmail.com

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