Our goal was rank #1 for B2B referral related keywords. Our growth marketer researched the terms, while I created several pieces of content for each.
Over a 6-month period, I created and/or updated 23 blogs, published 3 new static pages, and wrote two referral related eBooks to create conversion points.
After realizing I could only write so much about B2B referrals before I bored myself to death, I came up with an idea for a fun video series that would help us hit our keyword targets: Rachel, The Referral Relationship Expert.
She looks familiar…
Through a blog/video series, “Rachel” answered marketer’s questions about referral program—with a her signature, sassy style—in a format that mimicked the well-known “Dear Abby” newspaper column.
You can read all of the articles here, and all of the videos here. (Note I did not design the branding for the series.)
As a result of the work, we were quickly able to land the #1 spot on several referral SERPs.